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Julia Konstantinovsky
Atomic PR for Animoto
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415.402.0230
VIDEO CLIPS

ANIMOTO EXPLAINED IN 60 SEC
ft. Tom Clifton, Creative Director


ABOUT ANIMOTO (1:04)
ft. Tom Clifton, Creative Director

ABOUT ANIMOTO (0:44)
ft. Brad Jefferson, Co-Founder/CEO


B-ROLL #1 (2:02)
a user on animoto.com

B-ROLL #2 (1:16)
logo/sticker, typing cu, Tom working
HIGH-RES LOGOS

ANIMOTO HONORED AT 11TH ANNUAL SOUTH BY SOUTHWEST
INTERACTIVE WEB AWARDS CEREMONY
Animoto takes first prize in the Film/TV category


Austin, TX., March 9, 2008 - Animoto (animoto.com), the web application that lets users easily create personalized, professional-quality music videos from their own photos and music, took home the SXSW Web Award in the Film/TV category at the 11th annual South by Southwest (SXSW) Interactive Web Awards for their work on Animoto.com. Sponsored by Adobe, the SXSW Web Awards honored 20 of the top Web developers and designers chosen from hundreds of entries submitted across the world.

Eugene Mirman, a comedian, writer and filmmaker best known for his work on the hit HBO show, "Flight of The Concords," and from Comedy Central's "Premium Blend," emceed the 2008 Ceremony, which named winners in 20 content categories, including "People's Choice" and "Best of Show."

The heart of Animoto is its Cinematic Artificial Intelligence technology that thinks like an actual director and editor using the same sophisticated post-production skills & techniques that are used in television and film. The technology takes into account every nuance of a song - the genre, song structure, energy, rhythm, instrumentation, and vocals. No two videos are the same. Even videos generated with an identical set of images and music will each have a completely distinct set of motion design. Videos can be emailed to friends, embedded on social networking sites, synchronized to mobile devices, uploaded to YouTube, and downloaded to a PC or Mac.

"Our team is incredibly passionate about the Animoto user experience and the underlying technology that powers each unique Animoto video creation," said Brad Jefferson, CEO and Co-founder of Animoto. "We launched Animoto.com just a months ago so feel we have a long way to go before we fully realize our vision for the service but we'll cherish this industry recognition as a sign that we're on the right path."

"Each year we're seeing an increase in the quality and creativity of entries to the Web Awards," explained SXSW Web Awards Director, Shawn O'Keefe. "We congratulate all the 2008 Web Awards winners and look forward to following their success and stories in the future."

For a complete list of Web Awards winner, visit the following site: http://2008.sxsw.com/interactive/web_awards/winners/.


About Animoto

The founders of Animoto Productions include veterans of the entertainment industry who share a passion for helping people better share their stories and express themselves through online media by innovating technologies in the field of video production. Animoto Productions, founded in August 2006, is based in New York City with an office in San Francisco. They are winners of the 2008 SXSW Web Awards in their Film/TV category. Visit http://www.animoto.com.


About SXSW Interactive Festival

Scheduled March 7-11 in Austin, Texas, the 2008 SXSW Interactive Festival provides practical how-to information as well as unparalleled career inspiration, bringing together some of emerging technology's most creative thinkers. The event features five days of keynote speeches, more than 120 panels, the SXSW Web Awards, the iF! Trade Show & Exhibition, the ScreenBurn Arcade, and dozens of exciting evening events. For more information on SXSW Interactive, see http://www.sxsw.com/interactive.



Additional Information

Press Kit: http://biz.animoto.com/presskit.html

Animoto explained in 60 seconds: http://animoto.com/learn_more

The Buzz around Animoto: http://biz.animoto.com/thebuzz.html

The Blog from the guys: http://blog.animoto.com